Do you have a blog? If so, have you ever used it to promote another CAST Team member?
Promoting your team mates is a win/win situation for many reasons. Sure, you give them a little bit, or a lot, of exposure depending on how much traffic your blog gets. You also give them links to their Etsy shop and hopefully other links to their twitter, facebook, blog or other sales venues where your friends and followers can find them. Providing links is also a great way for Search Engines to find them. The more quality links to a shop the higher it will rate with Search Engines. One blog feature can have long lasting benefits.
We feature a CAST artist every Wednesday on our blog. Thanks Cindy of
cksilver and Joy of
JoyfulHandKnits for the great features they do. We are also very diligent in promoting and linking to many CAST shops in other features throughout the entire week.
But did you realize that promoting someone else can also have great, long lasting benefits for you too? Most likely someone that you have featured will go out and tell their friends and followers that they have been featured and bring new traffic to your blog and maybe even to your shop. It can bring fresh, new traffic to your own shop. Frequently, the blogs that feature a lot of artist have the highest number of followers.
Cast your bread upon the waters, for after many days you will find it again. Ecclesiastes 11:1
