Showing posts with label google. Show all posts
Showing posts with label google. Show all posts

ETSY BUSINESS HELP


By Needleworx (aka sammysgrammy)

This one little tweak on your shop’s storefront will help Google and Etsy searchers to find you much easier. Increase your SEO and bring them right to your doorstep. Some of you have already optimized this step but, as I look around, I see many who have actually hidden their shops from view (inadvertantly), of course. Mainly because nobody tells you about this.

BTW, I learned about it in an Etsy lab.


Have a look at what you have entered in that little line under your shop name on the upper left of your storefront page. If you have entered your shop name in that spot, you probably are not helping searchers to find your shop, especially if your shop name doesn’t reveal what’s inside your shop.


In that spot, briefly, state what people will find in your shop.

Go to YOUR ACCOUNT and INFO and APPEARANCE and ABOUT YOUR SHOP and SHOP INFO and SHOP TITLE.....................this is where you’ll see that little box in which you can enter that vital info that Google and Etsy searchers need to discover your shop. They won’t find your shop by the shop name or your name because they don’t know you. But they know what they want. They may be looking for pearl earrings, or handmade greeting cards, or cup cozies. That’s what they’ll enter in the searches. If you have those important keywords in that shop title space, you’ll get found. (this is what it’ll look like)

About Your Shop
Shop Name
sammysgrammy cannot be changed
Opened
June 26, 2009


Shop Info
Shop Title ******************************
www.willowofwonder.etsy.com
Click on willowofwonder's link. This is a good example. Most shoppers would not search for "willowofwonder" but they may shop for "scripture art". She put helpful information in her shop title so buyers could find what they are looking for. I hope this helps shoppers find your shop.
2:09 PM | Category: , , , , , , | 6 comments

Get Found by Search Engines!


In my last post about critiquing each others Etsy shops I mentioned that I traded critiques with Susan from gentleadornments. When I first looked at her shop she had a very nice, and nicely short, shop announcement and shop title. However, I noticed that they didn't contain any of the keywords she really needed for her shop. Looking around at other CAST Team shops I've noticed the same thing.

When you are writing your shop title and shop announcement you should know that keywords in your shop title and first 150 characters of your shop announcement are how you get found on search engines. It's not something that is intuitive, unfortunately, so most of us don't realize this. When I Googled Susan's shop name, her facebook, blog and twitter came right up on top of the first page, but her Etsy shop was no where to be found--even when I added "etsy" to the search. She changed her shop title right away to contain a few keywords and before she could even change her shop announcement Google indexed her shop. I checked again and just that one tiny change brought her up to the top of  page three in the results (a few days later and it's on the first page where it ought to be). That's how important a good shop title and announcement are!



The same holds true for each and every item description and item title in your shop. Using descriptive keywords in the title and first 150 characters of the description will help people find your items from Search Engines. Your Etsy tags are mostly for Etsy searches. Your title and descriptions are for Search Engines. That's also something that is not intuitive. I've recently started to pay more attention to that in my shop (I had really good sales in May by the way and I'm only starting to change them).

by Sue of SueRunyonDesigns
5:00 AM | Category: , , , , , , , , , , , , , , | 10 comments