by Joy Maloney of JoyfulHandKnits


Anna Hoover
(aka ASA Designs)

and a Giveaway!

To enter the Giveaway, visit Anna's shop. Then come back and COMMENT at the bottom of this Blog about your favorite item in her shop.

Here is what Anna says about these beautiful Giveaway Earrings: I have created these earrings just for this Giveaway. They hang about 1.5 inches/3.8 cm and were made with silver chain and silver squares. Dangling within the squares are swirled purple Cape Amethyst beads. The earhooks are nickel-free wire.


My name is Anna, named after the famous musical star Anna Maria Alberghetti. I have been married to my best friend for almost two years and we have three kittens and one huge German Shepard. During the day, I am an archaeologist. I specialize in southern California archaeology and have so for over ten years now.

At night and on weekends, I run ASA Designs. I have been making jewelry since High School but only seriously since last year. My jewelry style is simple and unpretentious; beautiful sparkly jewelry that can be worn for day and evening wear. Each piece is one-of-a-kind. I buy most of my beads in small batches, so I don't make duplicates unless requested to. I'm currently fascinated with how women's jewelry reflect who they are or how they are feeling that day. Because of this, I love making custom pieces!

How did you get your start on Etsy?

ASA Designs originally started as a partnership with my sister, making wine charms to sell to the local wineries. About two years ago, when I was at the lowest point in my life, God got a hold of me, picked me up and, by faith, I accepted His gift of grace and His Son Jesus Christ. I decided that since alcoholism was my downfall, I didn't want to be around that atmosphere anymore and we stopped selling the charms. The business went into hibernation for a year while we figured out what we wanted to do.

My original intentions were to create a website to sell my jewelry and my sister's knitted textiles. However, in researching all the aspects of selling online, I discovered Etsy.

After browsing the stores and reading some of the new seller articles, I was so excited. I knew this was the right venue for ASA Designs. After talking it over with just about everyone, I decided this really was the right thing to do. Within a month, ASA Designs was online and ready to go.

Unfortunately, my sister decided to pursue other avenues and our partnership did not work out; however, I'm still running the business, doing craft shows when I can and loving everything about it - except the finances. I'm horrible at doing the books! I have also expanded our product line to include men and women's fabric scarves.

What does a typical day look like for you?

I don't lead a super exciting life. Every day usually revolves around my day job, taking care of all the business aspects of ASA Designs and all the other duties that come with having a house, pets and a husband. My husband and I carpool, so I get dropped off at work at 7 a.m. and he picks me up between 5 and 6 p.m. After that comes any errands, making dinner, picking up the house, dishes, jewelry, cutting and sewing and anything else that has to be done. Spending time with my husband is usually accomplished on our drive to and from work, although sometimes we just sit and watch TV together.

If you could be anywhere in the world for one day, where would it be?

On a beach in Tulumn, Yucatan, Mexico with my husband. I have fond memories of a weekend sprnt in a hammock stretched between two palm trees on a white sandy beach with am impossibly blue ocean in the background. I miss that hammock!

What is your favorite Bible verse?

Psalm 119:32
"I will run in the path of your commands

for you have set my heart free."

What is your favorite Etsy item listing to feature?

I don't really have a favorite listing. I create as I'm inspired, so each one has special meaning.

URLs to where else we can find you on the internet (Facebook fan page, Twitter, your own, your blog, etc):

Website and newsletter sign-up:

Using winner of the Debi Rogers Giveaway from August 18, 2010 is (............drum roll please............) : Joyce from! Congratulations Joyce! Please coordinate with Debi to receive your prize. I'll convo you both.

Comments (10)

On August 25, 2010 at 8:03 AM , Anonymous said...

Nice to "meet" Anna! Lovely shop!
This lovely scarf is my favorite item from her shop:
Pass me over for the great give-away....I don't have peirced ears. LOL The earrings are lovely tho!
Christie (luvncrafts.etsy)

On August 25, 2010 at 9:50 AM , Helen said...

Anna, your shop is really lovely! I love the variety of items you carry! So much to choose from! But I'm a big sucker for bracelets, so I would have to choose the Coin Charm Bracelet! Blessings!

On August 25, 2010 at 11:30 AM , Sue Runyon said...

Beautiful give-a-way earrings, Anna. So nice to read about you. I love your favorite verse!

On August 25, 2010 at 2:18 PM , sweetybird09 said...

Hi Anna, you have such pretty Jewelry, I love the amethyst earrings,for the giveaway, here is my shop favorite of yours:

It was nice to read about your day and so forth,I loved that pic of you with that black cat, I have a black also:) Im in Southern CA also...looks like summer is finally happened for us!

Take care Nice to meet you.


On August 25, 2010 at 5:34 PM , Penny said...

Anna, I love your shop. It's hard to choose a favorite, but I love the soft look of your lilac summer scarf.

On August 25, 2010 at 6:01 PM , MYSAVIOR said...

Anna writes her description of her joy bracelet
When you accept Jesus into your heart, you are promised everlasting Joy...not fleeting happiness that passes as this world does, but true joy that is deep in your soul that no one can take away! Remind yourself and others with this bracelet that only God can give lasting Joy!

I love this bracelet and the description.


On August 25, 2010 at 10:26 PM , pfd said...

Hi Anna! So nice to meet you. I enjoyed hearing about you. My favorite item in your shop is April's design but it was a hard pick.

And Joy once again a wonderful job of the feature.

On August 26, 2010 at 10:16 PM , Kathleen said...

Great to get to know you better! Lovely jewelry!

On August 30, 2010 at 10:55 AM , ZudaGay said...

Nice to get to meet you, Anna. Love your persimmons and cream necklace!

On August 31, 2010 at 7:39 AM , watercolors said...

Enjoyed learning about you.
The great thing is the awesome turnaround in your life,

You have lovely work in your shop and hard to select a favorite.